Rahul Gandhi engaged in a thought-provoking conversation with the co-founders of Keventers, a century-old brand that has successfully blended its historical roots with a modern entrepreneurial vision. The discussion unveiled how this iconic name, which began its journey in pre-independence India, has evolved into a thriving consumer brand with a significant presence of over 200 outlets spanning 65 cities.
The co-founders shared insights into Keventers' unique approach of preserving classic recipes while embracing innovation to cater to contemporary tastes. They highlighted their ambitious expansion into Tier-2 to Tier-4 cities, a strategic move to make premium dairy products accessible to a broader audience. Ω their milkshake legacy, Keventers has ventured into the FMCG sector with products like flavored milk and ghee, reflecting their commitment to diversifying and meeting the dynamic demands of Indian consumers.
Challenges and Vision:
Addressing challenges like thin profit margins and intense competition, the co-founders emphasized their resilience and focus on creating opportunities in underserved markets. They elaborated on the importance of fairness and innovation in shaping their business ethos, aligning with Rahul Gandhi's vision of fostering equitable growth in India's entrepreneurial landscape.
A Story of Legacy and Progress:
For Rahul Gandhi, Keventers' journey stands as a testament to how legacy businesses can adapt and thrive by staying rooted in tradition while embracing modernity. The conversation not only highlighted the brand's evolution but also reflected broader themes of how fair practices and innovation can drive success in India's competitive market.
This interaction adds to Rahul Gandhi’s ongoing series of engagements with industry leaders, showcasing his interest in exploring diverse entrepreneurial journeys and their impact on India’s socio-economic fabric.